who we are

empowering BEAUTY, nurturing NATURE

At Wash & Cloth, we are the free thinkers, the innovators of product sustainability, and the champions of awareness. Our identity is the heartbeat of everything we create. Our goal is to serve as your ultimate destination for embracing and experiencing plant-based excellence. We're advocates of simplicity, connoisseurs of joy, and we house an unwaveringly customer-centric team. Nature is not just our inspiration but our playground, and we're on a mission to radiate positive vibes—one wash at a time.

ALWAYS HANDCRAFTED

SMALL BATCH FOR QUALITY

NATURE- BASED INGREDIENTS

SAFE SCENT PROMISE

our pledge to you

OUR PLEDGE

At Wash & Cloth, we believe you should feel good about the products you bring into your home and use on your body. That’s why we’re intentional about every ingredient, every scent, and every product we make.

We do beauty + home differently — with nature-based ingredients, thoughtfully chosen formulas, and a commitment to keeping out the things we don’t believe belong there.

HERE’S WHAT WE STAND FOR:

NATURE-BASED INGREDIENTS
We look to nature first, choosing purposeful ingredients like plant oils, butters, clays, herbs, minerals, and other thoughtfully selected ingredients that do their job beautifully.

OUR CLEAN SCENT PROMISE
We believe fragrance can be beautiful without bringing along ingredients we don’t want in our homes or on our bodies. Our scents are phthalate-free, Prop 65 compliant, IFRA compliant, and made without parabens or formaldehyde.

COLOR FROM NATURE
No unnecessary synthetic dyes here. When our products have color, we turn to ingredients like clays, herbs, spices, and other nature-derived sources.

THOUGHTFUL FORMULAS
We keep our formulas purposeful. Every ingredient should have a reason for being there — no unnecessary fillers just to make an ingredient list longer.

NEVER TESTED ON ANIMALS
Our finished products are never tested on animals. Kindness is part of how we choose to do business.

HANDCRAFTED LOCALLY
We aren't a mass-produced beauty brand. Our products are thoughtfully handcrafted in small batches by real people who care about what goes into every bottle, bag, and bar.

MADE FOR REAL LIFE
From your laundry room to your bathroom counter, we create products that work, smell incredible, and make choosing better ingredients feel simple.

FEEL-GOOD INGREDIENTS. PRODUCTS YOU’LL

ACTUALLY LOVE USING.

Because reading ingredient lists shouldn’t be the hard part of taking care of yourself and your home.

SHOP HERE

CLEAN BEAUTY IS WHAT WE DO.

Wash & Cloth was born out of our search for products that were truly clean, natural and trustworthy. We struggled to find options that used natural colorants like clays and spices, high quality plant based ingredients, and fresh modern scents free from harmful chemicals. So, we decided to create a brand that embodies all these values-products you can feel good about using every day.